____ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.
A) Value-based pricing
B) Target return pricing
C) Variable costs
D) Price elasticity
E) Product image
Answer: A) Value-based pricing
____ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.
A) Value-based pricing
B) Target return pricing
C) Variable costs
D) Price elasticity
E) Product image
Answer: A) Value-based pricing