Value-based pricing is the reverse process of ________ pricing.
A) variable cost
B) cost-plus
C) cost-based
D) good-value
E) value-added
Answer: C) cost-based
Value-based pricing is the reverse process of ________ pricing.
A) variable cost
B) cost-plus
C) cost-based
D) good-value
E) value-added
Answer: C) cost-based