With ________ pricing, price is set to match consumers' perceptions of product value.
A) variable cost
B) cost-plus
C) cost-based
D) value-based
E) every day low
Answer: D) value-based
With ________ pricing, price is set to match consumers' perceptions of product value.
A) variable cost
B) cost-plus
C) cost-based
D) value-based
E) every day low
Answer: D) value-based