When a consumer expresses thoughts, feelings, images, experiences, beliefs, and so on that become associated with the brand, the consumer is expressing brand ________.
a. knowledge
b. loyalty
c. behavior
d. preference
e. equity
Answer: a. knowledge
When a consumer expresses thoughts, feelings, images, experiences, beliefs, and so on that become associated with the brand, the consumer is expressing brand ________.
a. knowledge
b. loyalty
c. behavior
d. preference
e. equity
Answer: a. knowledge