Which promotional tool is described as less public, immediate, customized, and interactive?
A) segmented advertising
B) sales promotions
C) public relations
D) brand contacts
E) direct marketing
Answer: E) direct marketing
Which promotional tool is described as less public, immediate, customized, and interactive?
A) segmented advertising
B) sales promotions
C) public relations
D) brand contacts
E) direct marketing
Answer: E) direct marketing