When an airline goes after a "share of travel" from its customers, it is attempting to increase ________.
A) partner equity
B) share of customer
C) profit margins
D) customer-managed relationships
E) customer ownership
Answer: B
When an airline goes after a "share of travel" from its customers, it is attempting to increase ________.
A) partner equity
B) share of customer
C) profit margins
D) customer-managed relationships
E) customer ownership
Answer: B