If demand falls by 1 percent when price is increased by 2 percent, then ________. Marketing Chapter 10 If demand falls by 1 percent when price is increased by 2 percent, then ________. A) elasticity is -1/2 B) demand is inelastic C) demand is elastic D) buyers are not price sensitive E) A and B Answer: E Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+