______ involves attaching features and services to differentiate a company's offers and to support charging higher prices.

______ involves attaching features and services to differentiate a company's offers and to support charging higher prices.

______ involves attaching features and services to differentiate a company's offers and to support charging higher prices.



A) Break-even pricing
B) Target pricing
C) Value-added pricing
D) Cost-plus pricing
E) Pricing-down


Answer: C


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