When McDonald's and other fast food restaurants offer "value menu" items at surprisingly low prices, they are using ________.
A) break-even pricing
B) target profit pricing
C) good-value pricing
D) cost-plus pricing
E) bundling
Answer: C
When McDonald's and other fast food restaurants offer "value menu" items at surprisingly low prices, they are using ________.
A) break-even pricing
B) target profit pricing
C) good-value pricing
D) cost-plus pricing
E) bundling
Answer: C