_____ is designed to give a company or brand a unique association or personality and is often transnational in nature.

_____ is designed to give a company or brand a unique association or personality and is often transnational in nature.

_____ is designed to give a company or brand a unique association or personality and is often transnational in nature.



A. Rational advertising
B. Image advertising
C. Feature appeals
D. Transactional advertising
E. Brand immorality


Answer: B


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