Which of the following statements is true about feature appeals?
A.They tend to be very informative and present a number of attributes that can be used as the basis for a
rational purchase decision.
B. They are never used for technical and high-involvement products.
C. They can be used for advertising a product but not a service.
D. They never focus on attributes or benefits that are important to consumers.
E They stress upon the popularity of a product or service by pointing out the number of consumers who . use the brand and the number who have switched to it.
Answer: A