Which of the following statements is true about informational/rational advertising appeals?
A. The particular features, benefits, or attributes that serve as the basis for these appeals are constant
across product categories.
B. These types of appeals work well for products but not for services.
C. The particular features, benefits, or attributes that serve as the basis for these appeals vary from one . product or service category to another as well as by market segment.
D. The particular features, benefits, or attributes that serve as a basis for these appeals generally do not
vary by market segment.
E. Informational/rational ads create feelings, images, beliefs, and meanings about the product or service.
Answer: C