The content of advertising with _____ emphasizes facts, learning and the logic of persuasion.

The content of advertising with _____ emphasizes facts, learning and the logic of persuasion.

The content of advertising with _____ emphasizes facts, learning and the logic of persuasion.



A. emotional appeals
B. informational appeals
C. transformational appeals
D. subliminal appeals
E. irrational appeals


Answer: B


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