Customer relationship management is __________.

Customer relationship management is __________.



A. the extent to which a product's perceived performance matches a buyer's expectations

B. the customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers

C. the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction

D. the portion of the customer's purchasing that a company gets in its product categories


Answer: C


Learn More :