Marketing MCQPrinciples of Marketing________ is the mistake of paying more attention to the specific product a company offers than to the benefits and experiences produced by these products.
________ is the mistake of paying more attention to the specific product a company offers than to the benefits and experiences produced by these products.
________ is the mistake of paying more attention to the specific product a company offers than to the benefits and experiences produced by these products.
A. Marketing myopia
B. Exchange
C. Marketing management
D. Marketing