The __________ is the idea that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort.
A. product concept
B. marketing concept
C. production concept
D. selling concept
Answer: D
The __________ is the idea that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort.
A. product concept
B. marketing concept
C. production concept
D. selling concept
Answer: D