Which of the following lists some of the steps in the market research process in the correct order?
A) determine information requirement→problem definition→choose unit of analysis→examine data availability→assess value of research
B) problem definition→assess value of research→determine information requirement→choose unit of analysis→examine data availability
C) examine data availability→problem definition→choose unit of analysis→assess value of research→determine information requirement
D) choose unit of analysis→assess value of research→problem definition→determine information requirement→examine data availability
E) examine data availability→assess the value of research→problem definition→presentation
Answer: A) determine information requirement→problem definition→choose unit of analysis→examine data availability→assess value of research