A company has four choices when it comes to developing brands. What is NOT one of those choices?
A) line extension
B) brand extension
C) multibrands
D) width and depth extension
E) new brands
Answer: D
A company has four choices when it comes to developing brands. What is NOT one of those choices?
A) line extension
B) brand extension
C) multibrands
D) width and depth extension
E) new brands
Answer: D