A message showing a product's quality, economy, value, or performance is called a(n) ________ appeal.
A) structural
B) rational
C) emotional
D) moral
E) standard
Answer: B) rational
A message showing a product's quality, economy, value, or performance is called a(n) ________ appeal.
A) structural
B) rational
C) emotional
D) moral
E) standard
Answer: B) rational