Big Mike's Health Food Store sells nutritional energy-producing foods. The price of the products sold varies according to individual customer accounts and situations. For example, long-time customers receive discounts. This strategy is an example of ________.

Big Mike's Health Food Store sells nutritional energy-producing foods. The price of the products sold varies according to individual customer accounts and situations. For example, long-time customers receive discounts. This strategy is an example of ________.



A) price elasticity
B) cost-plus pricing
C) dynamic pricing
D) everyday low pricing
E) penetration pricing


Answer: C) dynamic pricing


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