Marketing MCQ Marketing Chapter 2 In the BCG approach, ________ are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ________.

In the BCG approach, are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into .

Marketing Chapter 2

In the BCG approach, are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into .

A) cash cows; stars
B) question marks; dogs
C) stars; question marks
D) stars; cash cows
E) dogs; cash cows

Answer: D

Marketing MCQ

In the BCG approach, ________ are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ________.

In the BCG approach, ________ are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ________.

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In the BCG approach, are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into .

In the BCG approach, are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into .