Marketing MCQ Marketing Chapter 14 In a communication process, a receiver assigns meaning to the symbols encoded by a company in its advertisements through a process known as ________.

In a communication process, a receiver assigns meaning to the symbols encoded by a company in its advertisements through a process known as ________.

Marketing Chapter 14

In a communication process, a receiver assigns meaning to the symbols encoded by a company in its advertisements through a process known as ________.

A) integrating
B) reciprocating
C) acknowledging
D) decoding
E) coordinating

Answer: D) decoding

Marketing MCQ

In a communication process, a receiver assigns meaning to the symbols encoded by a company in its advertisements through a process known as ________.

In a communication process, a receiver assigns meaning to the symbols encoded by a company in its advertisements through a process known as ________.

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