Which of the following terms best represents the communication channel that a company uses to move its advertising messages from sender to receiver?
A) decoder
B) media
C) encoder
D) communicator
E) feedback loop
Answer: B) media
Which of the following terms best represents the communication channel that a company uses to move its advertising messages from sender to receiver?
A) decoder
B) media
C) encoder
D) communicator
E) feedback loop
Answer: B) media