In CRM, findings about customers discovered through ________ techniques often lead to marketing opportunities.
A) data warehousing
B) data mining
C) customer strategy
D) customer loyalty management
E) value network
Answer: B
In CRM, findings about customers discovered through ________ techniques often lead to marketing opportunities.
A) data warehousing
B) data mining
C) customer strategy
D) customer loyalty management
E) value network
Answer: B