In marketing research, the ________ phase is generally the most expensive and most subject to error.
A) exploratory research
B) planning
C) interpreting the findings
D) reporting the findings
E) data collection
Answer: E
In marketing research, the ________ phase is generally the most expensive and most subject to error.
A) exploratory research
B) planning
C) interpreting the findings
D) reporting the findings
E) data collection
Answer: E