In the second step of the marketing research process, research objectives should be translated into specific ________.
A) marketing goals
B) information needs
C) dollar amounts
D) research methods
E) information sources
Answer: B
In the second step of the marketing research process, research objectives should be translated into specific ________.
A) marketing goals
B) information needs
C) dollar amounts
D) research methods
E) information sources
Answer: B