Marketers must be most careful to guard against which of the following when using age and life cycle segmentation?
A) underestimating
B) stereotyping
C) traditional marketing
D) cultural bias
E) gender bias
Answer: B
Marketers must be most careful to guard against which of the following when using age and life cycle segmentation?
A) underestimating
B) stereotyping
C) traditional marketing
D) cultural bias
E) gender bias
Answer: B