Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________ advertising.
A) alternative evaluation
B) subliminal
C) perceptual
D) innovative
E) comparative
Answer: B
Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________ advertising.
A) alternative evaluation
B) subliminal
C) perceptual
D) innovative
E) comparative
Answer: B