Marketing MCQ Marketing Chapter 6 The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ________ segmentation.

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ________ segmentation.

Marketing Chapter 6

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ________ segmentation.

A) behavioral
B) psychographic
C) age and life cycle
D) demographic
E) geographic

Answer: A

Marketing MCQ

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ________ segmentation.

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ________ segmentation.

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