Marketing MCQ Marketing Chapter 7 The fundamental asset underlying brand equity is ________--the value of the customer relationships that the brand creates. A powerful brand is important, but what it really represents is a set of loyal consumers.

The fundamental asset underlying brand equity is ________--the value of the customer relationships that the brand creates. A powerful brand is important, but what it really represents is a set of loyal consumers.

Marketing Chapter 7

The fundamental asset underlying brand equity is ________--the value of the customer relationships that the brand creates. A powerful brand is important, but what it really represents is a set of loyal consumers.

A) the customer mix
B) customer equity
C) line equity
D) service variability
E) the service encounter

Answer: B

Marketing MCQ

The fundamental asset underlying brand equity is ________--the value of the customer relationships that the brand creates. A powerful brand is important, but what it really represents is a set of loyal consumers.

The fundamental asset underlying brand equity is ________--the value of the customer relationships that the brand creates. A powerful brand is important, but what it really represents is a set of loyal consumers.

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