What competitive positioning can attack a more-for-more strategy by introducing a brand offering with comparable quality at a lower price?

What competitive positioning can attack a more-for-more strategy by introducing a brand offering with comparable quality at a lower price?



A) more-for-the-same
B) more-for-less
C) same-for-less
D) less-for-much-less
E) all-or-nothing


Answer: A


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