The answer to the customer's question "Why should I buy your brand?" is found in the ________.
A) quality image
B) customer services
C) value proposition
D) differentiation
E) pricing and promotion structure
Answer: C
The answer to the customer's question "Why should I buy your brand?" is found in the ________.
A) quality image
B) customer services
C) value proposition
D) differentiation
E) pricing and promotion structure
Answer: C