Marketing MCQ Marketing Chapter 6 When firms use symbols, colors, or characters to convey their personalities, they are using ________ differentiation.

When firms use symbols, colors, or characters to convey their personalities, they are using ________ differentiation.

Marketing Chapter 6

When firms use symbols, colors, or characters to convey their personalities, they are using ________ differentiation.

A) image
B) people
C) company
D) reputation
E) subliminal

Answer: A

Marketing MCQ

When firms use symbols, colors, or characters to convey their personalities, they are using ________ differentiation.

When firms use symbols, colors, or characters to convey their personalities, they are using ________ differentiation.

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