When the size, purchasing power, and profiles of a market segment can be determined, it possesses the requirement of being ________.
A) measurable
B) accessible
C) substantial
D) actionable
E) observable
Answer: A
When the size, purchasing power, and profiles of a market segment can be determined, it possesses the requirement of being ________.
A) measurable
B) accessible
C) substantial
D) actionable
E) observable
Answer: A