Which is not considered as a long-term value?
A) persistence
B) sense of shame
C) thrift
D) ordering relationships
E) search for truth
Answer: search for truth
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GLOBAL MARKETING
- List the government agencies that are involved in promoting foreign investment and international business.
- Whoville (made up country), as a country, would like to increase its control and ownership of foreign investments in its country. However, Whoville does not want to cut off or discourage foreign investment. Cite and describe a political risk strategy that Whoville could follow that would meet the aforementioned objective.
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- Discuss and compare the terms confiscation, expropriation, and domestication.
- Describe the concept of nationalism and list some of the ways it manifests.
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- Describe the characteristics of a sovereign state.
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- Why do U.S. multinational companies hesitate to offer women international assignments? Is this prejudice justified?
- Describe the popularity of a marketing orientation as compared to a product orientation.
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- Briefly describe the different types of business customs.
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- In the context of planned and unplanned cultural change, discuss the methods used by marketers to overcome resistance to change in an international marketing scenario.
- How does cultural sensitivity lead to successful foreign marketing?
- In the context of the elements of culture, illustrate the differences in "Asian and Western" thought as discussed by Richard Nisbett.
- In the context of the elements of culture, briefly discuss the concept of linguistic distance.
- Describe the relationship between Uncertainty Avoidance Index scores and stress.
- List the four dimensions of cultural values as given by Hofstede in the book and the 2 other dimensions introduced on the Hofstede website.