Which of the following involves evaluating each market segment's attractiveness and selecting one or more segments to enter?
A) market segmentation
B) differentiation
C) market targeting
D) the market mix
E) positioning
Answer: C
Which of the following involves evaluating each market segment's attractiveness and selecting one or more segments to enter?
A) market segmentation
B) differentiation
C) market targeting
D) the market mix
E) positioning
Answer: C