Which of the following is most likely true of marketing channel decisions?

Which of the following is most likely true of marketing channel decisions?



A) They often involve long-term commitments to other firms.
B) They have minimal influence on the prices of products offered to customers.
C) They increase the amount of time a company spends connecting with customers.
D) They increase the amount of effort a company puts in to distribute goods.
E) They are easily altered, replaced, or discarded.


Answer: A) They often involve long-term commitments to other firms.


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