Which of the following is true about the product sales force structure?
A) A product sales force structure is most appropriate for a company that manufactures a small number of simple products.
B) In a product sales force structure, each salesperson is assigned to an exclusive geographic area and sells the company's full line of products or services to all customers in that territory.
C) In a product sales force structure, salespersons specialize in only a particular product line as the company produces numerous and complex products.
D) In a product sales force structure, a single salesperson can become an expert in all product categories.
E) In a product sales force structure, specialization is highly discouraged.
Answer: C) In a product sales force structure, salespersons specialize in only a particular product line as the company produces numerous and complex products.