If a company ________, it should adopt a product sales force structure, in which the sales force specializes along product lines.

If a company ________, it should adopt a product sales force structure, in which the sales force specializes along product lines.



A) specializes in a single product
B) manufactures a small number of simple products
C) maintains that product specialization is counterproductive
D) has numerous and complex products
E) lacks salespeople with superior technical know-how


Answer: D) has numerous and complex products


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