Which of the following is true with regard to prospecting?

Which of the following is true with regard to prospecting?



A) Salespersons meet and greet the buyer.
B) Salespersons learn as much as possible about the organization.
C) Salespersons identify qualified potential customers.
D) Salespersons tell the "value story" to the buyer, showing how the company's offer solves the customer's problems.
E) Salespersons ask for the order, review points of agreement, and offer to write up the order.


Answer: C) Salespersons identify qualified potential customers.


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Marketing Chapter 16

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