A(n) ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.

A(n) ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.



A) service
B) brand
C) co-branding
D) internal marketing
E) external marketing


Answer: B


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