As a general rule, a ________ situation is one in which the sample exceeds 5% of the total population size. Marketing Chapter 10 As a general rule, a ________ situation is one in which the sample exceeds 5% of the total population size. A) subgroup population B) large population C) small population D) group population Answer: C) small population Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+