Under normal circumstances, as the level of accuracy is increased, the sample size and the cost of a marketing research survey will be affected in what way?
A) Sample size will increase but the cost will decrease.
B) Sample size and the cost of the survey will increase.
C) Sample size will decrease but the cost will increase.
D) Sample size will remain the same but the cost will increase.
Answer: B) Sample size and the cost of the survey will increase.