Coming to grips with the impact of Wiersema's six market realities should drive firms to realize ______________.
a. That marketing is central to the organization
b. B. Customer orientation is not really necessary in most manufacturing firms
c. C. Non-profit and government agencies have long understood the importance of the customer
d. D. Make just-in-time manufacturing the central focus
e. E. They need to invest in excellent accounting systems to save money
Answer: A. That marketing is central to the organization