Competitive parity and objective-and-task are two options for ________ made when developing an advertising program.
A) sales objectives
B) budget decisions
C) message decisions
D) media decisions
E) advertising evaluations
Answer: B
Competitive parity and objective-and-task are two options for ________ made when developing an advertising program.
A) sales objectives
B) budget decisions
C) message decisions
D) media decisions
E) advertising evaluations
Answer: B