Reach, frequency, and impact are all ________ made when developing an advertising program.
A) sales objectives
B) budget decisions
C) message decisions
D) media decisions
E) advertising evaluations
Answer: D
Reach, frequency, and impact are all ________ made when developing an advertising program.
A) sales objectives
B) budget decisions
C) message decisions
D) media decisions
E) advertising evaluations
Answer: D