Fernandez Brothers, Inc. provides accounting services to small businesses. Before and after tax season, the partners meet with each client company. It sends a monthly newsletter to update clients with tax changes. The firm's business practices revolve around putting the customer at the center when developing services and practices. Fernandez Brothers has adopted a ________ approach.
a. Market orientation
b. Mass customization orientation
c. Differentiation orientation
d. Relationship orientation
e. Product orientation
Answer: D. Relationship orientation