In medium-size and smaller firms, the responsibilities of those in the market research department are primarily:
a. Helping others in the firm know when to do research and in finding the right supplier firm to help conduct marketing research.
b. Helping others in the firm do the research and conducting the analysis.
c. Executing the research, conducting the analysis, and reporting the findings.
d. Designing the research, executing the research, and reporting the findings.
Answer: a. Helping others in the firm know when to do research and in finding the right supplier firm to help conduct marketing research.