In the role of business consultant, the consultative salesperson:
A. works alone to prepare a financial strategy for global clients.
B. is a persuasive peddler focused on convincing customers to buy products.
C. serves as a primary contact between the CEOs of the selling and buying firms.
D. expects the customer to provide technical support and advice for all e-sales calls.
E. uses internal and external resources to understand a customer's business and marketplace.
Answer: E. uses internal and external resources to understand a customer's business and marketplace.