_____ is a commitment from a customer to a company and its products and brands for the long run.
a. Customer satisfaction.
b. Customer loyalty.
c. Customer retention.
d. Customer switching.
Answer: b. Customer loyalty.
_____ is a commitment from a customer to a company and its products and brands for the long run.
a. Customer satisfaction.
b. Customer loyalty.
c. Customer retention.
d. Customer switching.
Answer: b. Customer loyalty.